Why your business should have a website?
Are you relying on social media to market your business? Do you want to own real estate on the internet or rent?
Fun Fact: In my previous career, I partnered with mortgage loan officers to educate people on how to buy a home. I truly feel passionate about helping business owners realize the importance of having a permanent home for their business on the web and enjoy helping them execute a successful website design based on strategy.
Think of it like you would investing in a home vs. paying someone else's mortgage as a renter.
Is your business online and solely relying on social media to drive new clients to purchase your product or service? Social media is a critical marketing platform and a great place to make connections and drive in new business. Wouldn't it be nice to have more control over your content being seen and peace of mind that your hard work creating content has a permanent home on the web?
The bottom line is every business needs a website. It validates you exist in today's world. Long gone are the days of using the yellow pages to find a service provider or product. Does that age me? Ha!
#1 - Do you own your content on social media?
Absolutely not! You are at the mercy of the platform you are using with tricky algorithms to keep up with, shadow banning and sometimes even account suspensions. I know plenty of business owners who have had their social media accounts hacked and completely shut down losing years of content and hard work. Plus losing their connection with all of their followers who include clients and prospective clients.
#2 - Do you own your website and content?
Yes! Think of your website as real estate you have purchased online. You buy and own a domain unique to your business. You own the content you place on your website and if you build it to speak to and reach your ideal client, it will drive new business your way while you sleep! Your content will also have a permanent space on the web vs. a story that disappears after 24 hours.
"Owning a home is a keystone of wealth…both financial affluence and emotional security." – Suze Orman
#3 - A website validates that your business exists.
In today's world we want instant access to solutions to our problems. If your ideal client is searching for what you offer, how will they find you online if you do not have a website? The bottom line is that every business needs a website to validate you are a legit business and to be found! 95% of consumers read reviews before making a purchase; those reviews are online.
#4 - A website works for you 24/7
If your website is set up properly with strong SEO (search engine optimization), customers can find you and learn more about your business 24/7. If you add integrations like calendar and client management systems, the process to onboard a new client can happen while you sleep. If you sell a product or have a brick and mortar location, your online store is open 24/7 with minimal overhead.
#5 - A website offers a high return on investment.
Your investment in a website that is designed based on strategy, organically connecting with your ideal client and communicating what problem you solve will pay off in spades. You have the ability to connect with prospective clients all over the world.
Run the numbers, if you pay "X" for a website design how many new clients will it take to pay for your design investment? Then multiply that by the number of new clients you expect to gain as a result of having a website. There is truly no limit to your return on investment if you take the ball and run with it!
Own your content and have control.
With the right website design strategy and messaging, you can capitalize on your existing social media presence if you have one and drive people to your own piece of online real estate.
If you are just starting out with a website and social media, the power of connecting the two is unmatched. Use your rented space to connect with your permanent home on the web, your website. And that content is always available for new clients to find you and purchase your product or service.
Have questions about how to get started? Send me an email; I would love to help: firstname.lastname@example.org.