Pinterest Marketing Tips for Creatives: Boost Your Business with Visual Search
With the summer slowdown always comes a variety of creative rabbit holes as I work on my business. This June has brought sparks of inspiration, leading me to explore new outlets—or revisit old ones—to keep the wheels turning. Today, I want to dive into the world of Pinterest and how creatives can leverage this visual search engine for their businesses.
Pinterest handles over 5 billion searches per month or approximately 167 searches per day.
{Approximate statistics courtesy of ChatGPT.}
Pinterest is a powerful visual search engine, and I’d venture to guess that many creatives aren’t fully taking advantage of this free platform. Personally, I’ve always used Pinterest for home inspiration, outfit ideas, and simply scrolling through beautiful content. In recent months, I connected my blog to Pinterest to automatically share new posts as I publish them. Only recently have I started to dive deeper into how I can use this visual platform to support my business.
Before Pinterest, I was mainly using Instagram to share blog posts. But these stats really drive home why using both platforms is so important in today’s fast-scrolling digital world.
What is the lifespan of content shared on Instagram vs. Pinterest?
Instagram posts—most engagement happens soon after posting and is short-lived (24-48 hours).
Pinterest pins—can drive traffic for months or even years.
I’m still just scratching the surface of how to effectively use Pinterest to market my business, but here’s a high-level overview of how I’d incorporate it into my process—especially if I were in a visually creative industry. This applies to bloggers, digital creators, photographers, realtors, interior designers, and more.
Upgrade to a Pinterest Business Account to access more tools and analytics.
Connect your Squarespace blog to Pinterest so that new posts are automatically shared to both Google and Pinterest.
Repurpose your blog/social media content in multiple formats. For example:
Automatically share the initial blog post with an image.
Create 5–10 variations of that post using different visuals and formats, then schedule them as Pins. For example, create a text-based Pinterest post of your blog title with a blurb overview. Be sure to schedule your Pins over time, weaving your content together thoughtfully rather than pushing it all out at once.
Make sure all 5–10 versions link back to the same blog post or a relevant call to action on your website.
Set aside 1 hour per week to pin new content and engage on the platform. Use this time to also review your Pinterest analytics to see what’s working and what needs adjustment.
Again, this is just a high-level overview—I encourage you to do your own research and exploration. At the very least, make sure you’re sharing the content you’re already creating on other platforms and repurposing it for Pinterest. That said, if Pinterest isn’t a platform you enjoy using, this might not be the right strategy for you. Your marketing approach should feel somewhat enjoyable and authentic to who you are as a creator.
If you'd like help designing a website that truly works for you—or want to add smart automation to make your content marketing easier and more efficient—feel free to reach out. I’d love to support you in building a workflow that fits your creative style and goals.
