MLA Design Group in Winston-Salem, NC
SERVICES:
Squarespace Website Design & Brand Alignment for Landscape Architecture Firm
BRAND KEYWORDS:
Innovative, Collaborative, Trustworthy, Professional
DELIVERABLES:
Squarespace 7.1 Website Design
Modern, responsive site redesign for improved user experience and visual impact.Brand Identity Refresh
Refined branding using the existing logo with updated typography, color palette and layout.Portfolio Build-Out
Strategically implemented Squarespace Blog features to showcase projects in a dynamic, organized format across the site.Back-End SEO Setup
Optimized SEO settings in Squarespace, including metadata, URLs, and image alt text for improved search visibility.Clear Calls to Action
Added prominent CTAs across key pages to guide users and improve conversions, addressing a gap on the previous site.
This project involved migrating MLA Design Group from WordPress to Squarespace to create a more modern, visually engaging, and easy-to-manage website. The goal was to better align the site’s design with the firm’s reputation for luxury landscape architecture and urban planning. While retaining their existing logo, we refined the brand presentation with updated typography, layout, and image curation to reflect their professional expertise and high-end portfolio. We also added a compelling About page to strengthen the brand story and foster audience connection.
The new Squarespace site features a custom blog repurposed as a creative portfolio, allowing the team to showcase their detailed, large-scale design projects in a dynamic and organized format throughout the site. The platform not only enhances the visual experience but also supports long-term SEO growth and ease of content updates—crucial for a growing firm with a focus on both legacy and innovation in landscape design.
Clear CTA (call to action)
