The Name Slate, Boutique Name Consulting Firm in Washington, D.C.
SERVICES:
Squarespace Website Design & Brand Identity for Consulting Firm
BRAND KEYWORDS:
Curated, Creative, Modern, Refined
Deliverables
Brand Identity Design
Custom logo, typography, and color palette to establish a modern, professional brand.Squarespace Website Design
Clean, mobile-friendly site built for clarity, style, and ease of use.Copywriting Support
Assistance with on-brand, SEO-friendly messaging to guide users through the site.Payment Integration
Setup of online payment processing for seamless service purchases.Workflow & UX Consulting
Website structure designed to support a clear customer journey and efficient client onboarding.
The Name Slate is a Washington, D.C.-based name consulting firm that offers high-level brand naming services for businesses and individuals. To support the firm’s exclusive and creative positioning, we designed a custom Squarespace website that reflects a modern, elevated brand identity while maintaining a clean, user-friendly experience.
The project focused on crafting a refined yet approachable aesthetic—balancing minimalist branding with a playful color palette and custom graphics. We also defined a clear customer journey to guide visitors through the consulting process with ease. The result is a polished online storefront that communicates expertise, creativity, and professionalism in a way that aligns with the firm's unique service offering.
