Winstons Collection: Furniture, Fabrics, Decor & Vintage Finds in Winston-Salem, NC
SERVICES:
Shopify Website Redesign & Brand Identity for Interior Design Firm
BRAND KEYWORDS:
Curated, Timeless, Personalized, Warm
Deliverables
Refreshed Shopify Website Design
Updated layout for a modern, user-friendly shopping experience.Color & Typography Refresh
Refined palette and fonts to enhance brand consistency and visual appeal, all designed around existing logo.Clear Calls-to-Action
Strategically placed CTAs to encourage social media following and drive product sales.Custom Product Listings
Built and configured multiple custom listings with tailored shipping options.Enhanced Brand Storytelling
Added content about Winston’s Collection to build connection and trust with visitors.
Winston’s Collection is a boutique interior design and furniture company based in Winston-Salem, NC, known for a curated selection of lacquered and custom furniture, hand-knotted rugs, specialty fabrics, and unique vintage finds. With a strong brand identity rooted in classic design and traditional style, they needed a refreshed Shopify website that better reflected their evolving product mix and elevated aesthetic. Originally built on Shopify, the site was thoughtfully redesigned to reflect Winston’s Collection’s evolving aesthetic—shifting from an Instagram-only shopping experience to a fully integrated e-commerce platform where customers can now browse and purchase furniture and accessories directly online.
Through a strong Instagram following and an updated, user-friendly website, Winston’s Collection serves customers nationwide—offering both ready-to-ship and personalized interior design pieces that help clients bring timeless character into their homes.
Winston’s Collection Homepage (partial view)
