Ayerborne Photography in Winston-Salem, NC
SERVICES:
Squarespace Website with CRM Integration & Strategic Portfolio Design for Photographer
BRAND KEYWORDS:
Professional, Innovative, Creative, Trustworthy
DELIVERABLES:
Squarespace 7.1 Website Design
Semi-custom-built, responsive site for a seamless user experience and easy content management.Brand Identity Refresh
Integrated existing logo with complementary typography and color palette for cohesive visual branding.Portfolio Showcase
Designed a project portfolio to highlight services and past work in an engaging, organized format.CRM Integration
Connected a customer relationship management (CRM) platform for streamlined lead capture and client follow-up.Strategic CTAs
Placed clear calls to action throughout the site to increase user engagement and drive conversions.
This project focused on designing a modern Squarespace 7.1 website that seamlessly incorporated the client’s existing logo into a refreshed brand identity. We introduced complementary colors, updated typography, and a clean layout to elevate the visual experience while maintaining brand continuity.
The site features a curated portfolio to showcase past work in a compelling, user-friendly format, making it easy for visitors to explore services and projects. We also integrated a CRM platform to support lead capture and client management. Clear, strategically placed calls to action were added throughout the site to drive inquiries and conversions, creating a cohesive digital presence that blends design, function, and growth-focused strategy.
