Samantha Poole, Luxury Hair Salon in Winston-Salem, NC
SERVICES:
Brand Identity, Copywriting & Squarespace Website Design for Luxury Salon
BRAND KEYWORDS:
Elegant, Approachable, Authentic, Professional
DELIVERABLES:
Semi-Custom Squarespace 7.1 Website
Designed to reflect a timeless, elegant aesthetic with a user-friendly layout.Brand Identity Design
Includes logo submark, typography, and color palette for a cohesive visual presence.Strategic Copywriting
Clear, on-brand messaging to highlight her unique voice and luxury salon services.Conversion-Driven CTAs (calls to action)
Primary: Links to a new client form to drive bookings
Secondary: Links to Instagram to boost social engagement and brand visibility
Samantha Poole, owner of a luxury hair salon in Winston-Salem, NC, opened a private salon suite to offer a more elevated, personalized client experience. Specializing in high-end services like balayage, she needed a brand that reflected her sophistication and style.
I developed a complete brand identity—logo, color palette, typography, and visual styling—that captured her refined, approachable aesthetic. Additionally, I crafted strategic copywriting to highlight her expertise and connect with her ideal clients. Using Squarespace, I designed a modern, mobile-friendly website that showcases her services and strengthens her local SEO. Now, Samantha has a polished online presence that supports her growth and resonates with clients in the Triad area.
